Friday, January 16, 2015

Monday, December 8, 2014

Monday, November 10, 2014



The truth is I don’t even know where to start. I think I can start by saying I didn’t just meet João by chance on this track and that he wasn’t wearing that outfit; that it was me who asked him to turn up before the sun  was gone and that it was also me who brought this jacket, these trousers and this pair of boots. At a time when so many people are questioning the permeability of editorial publications into commercial dynamics, I thought it would be interesting to trace the narrative going in the opposite direction. I made up my mind that I would create a commercial space where anyone visiting would run the risk of finding genuine and informative content. I made up my mind that I would manage a store without forgetting how to manage this blog.

I travelled to places as different as Madrid, London, Florence, Felgueiras, Vila Nova de Famalicão and Charneca do Lumiar (industrial areas that most of Portuguese don't even know). I found this blog’s images on foreign brands’ mood boards (at meetings that didn’t go too badly) but I was also fobbed off and let down gently (after meetings that didn’t go so well). And today, on the very day when I sacrifice the editorial purity of this blog, for the sake of the business it would not have been possible to create without the blog that is being so sacrificed today, I present to you the business that could not exist without this blog. Because, after all, it is daft sentences like this that you can continue to find in that business. Because, after all, just as you do here, you will find there Lisbon streets, models who are not models, home-grown productions and unedited images. And, broadly speaking, the visual identity that has been immortalised in this set of portraits that have come to be known as street style. The visual record that, swept along on a whole online dynamic, turned ordinary man into style icons and made snapshots of everyday life into inspiration on a global scale.

It is just this. A clothes store. A clothes store for men. A clothes store that, riding the crest of these 5 years of Alfaiate (Tailor), has shown that a real product experience can be offered via the internet. That it is possible to create an online process of product discovery that goes beyond the image of a standard-size guy taken against a pastel wall, with the head cut from the shot. That it is possible to discover a product through the same yardsticks and visual contexts that we will have to live through with that product. That it is possible to read a review written by somebody who, long before sitting down to reel off information about a product, has actually worn it. That it is possible to ensure control of all this provided I limit myself to the masculine reality. So much so that, before vouching for it, I bought the jacket that João is wearing from its designer. So much so that, before dreaming of writing this blog, I was already wearing those trousers. That is why I say I look on this business as if it were the Alfaiate. The blog that inspired a business. A business called J. LISBON. A business I hope is to your liking. Because, however much I am convinced of your interest (and this blog has helped me understand that the most important approval is the one we ourselves ascribe) nothing you can say beats a good slap on the back. Here is J. LISBON at first hand 

Monday, September 29, 2014

Monday, September 15, 2014

Thursday, June 19, 2014

I've told them:


- I'm not here to take pictures but I'm gonna make this photo

Monday, May 19, 2014

Monday, April 28, 2014

Monday, April 7, 2014

Wednesday, January 22, 2014

Pitti Uomo (Michael, day-by-day)

Michael day 1
Michael day 2
Michael day 3
Michael day 4

It was my 1st time at Pitti Uomo. A brand had asked me to capture the atmosphere at the fair through my photographs. Pitti was impressive. There were so many interesting brands and visitors. However, I have to say I felt somehow overwhelmed by all the cameras, lens and photographs, in such a way that I felt the last thing I actually wanted to do there was to take photos of someone. It was as if everything there was in the precise antipodes of moments like this and this. As if everyone there was unaware that it is actually possible to find inspiring people in the least likely of places. In places where everyone we approach is reluctant to accept our invitation. It is as if they are suspicious. However, after a 30-second chat and a genuine smile, they finally allow themselves to be photographed by a perfect stranger. When I saw Michael on those stairs I thought it was one of the few images that could be taken away from all that crowd, that bustle and bearded vanity fair. The next day I saw him again in the same place and then realized that there were two other moments to capture and so I said to him:
-    - It’s difficult to believe but… your pictures are the only ones I want to keep for myself.
Just him, for every day of the fair. Without the glamour, the ideal setting or the slightest editing. Just him, on the stairs, close to his brand's stand

Tuesday, October 29, 2013


A camisa oriental

The most beautiful men's shirt I have ever taken a photo of

Wednesday, September 4, 2013



[this picture and some others can also be seen here]

Monday, August 19, 2013

Wednesday, July 24, 2013

The Panamanian bikini

Biquini do Panamá

[you can see more about this bikini and more about this hat around here]

Sunday, June 23, 2013

Sunday, June 2, 2013

Sunday, May 5, 2013

Friday, April 19, 2013

Wednesday, March 20, 2013

Wednesday, March 6, 2013

Wednesday, February 27, 2013

A beautiful view from China

A beautiful view from China

[you can find more beautiful visions from China around here]

Monday, February 25, 2013

Wednesday, February 6, 2013

Shunnoz & Tekasala

Shunnoz & Tekasala

Sometimes people ask me for how much longer do I picture myself doing this. How much longer do I imagine myself having what it takes to approach people here and there. And I always say there will be a day, for whatever the reason, it will stop making sense to me signing this. I don't know when that day will come (I can't even picture it in the horizon), but every now and then someone reminds me why I can't feel it coming close.That's what Shunnoz and Tekasala made me feel last Friday. They made me feel that when you have the whole humanity as an object (or at least the small sample brought to us by fate), we hardly ever risk feeling bored. Because when I try to see it from above I realise the number of languages, accents, geographical localizations, religious beliefs and the broad cultural and visual diversity that each one of these persons offers me. And when we stumble across Shunnoz and Tekasala there's something that becomes obvious. It's obvious I won't get tired of this so soon

[this post can also be seen here]

Tuesday, January 29, 2013



When we're travelling for a year and nine months, by bike, from Korea, style isn't most likely our biggest priority. But the funny thing is that Kim, apparently even without noticing it, didn't lose that sense of style for the year, the other nine months and the extra pounds of the bike

Monday, January 21, 2013

Wednesday, January 16, 2013

Unbearable lightness

Insustentável leveza

[you can also find this unbearable lightness around here]

Monday, January 14, 2013

Father & Son

Tal filho tal pai (1) Tal filho tal pai (2)

I don’t know if André father ever told André son something like You're still young, that's your fault, There's so much you have to know.” , but one thing’s for sure: among the habits one André has inherited from the other, there’s the one that made me stop someone at the street and say:

- Good afternoon. I would like to take a picture of you

Wednesday, December 26, 2012

Wednesday, December 19, 2012

Thursday, December 13, 2012

Tuesday, December 11, 2012

Monday, December 3, 2012



People usually ask me “how do you find those people?”. I don’t find them, I just notice them. I’m eventually more interested in what surrounds me than most people are. In a boy with a school uniform I saw the coolest guy in the Carcavelo’s beach. The common gesture of holding the surf board made the perfect contrast with the tie he was wearing. I don’t find people. I just give them more attention than most people do. In the moment when a Milanese guy writes an SMS, a Madrilenian man walks his dog or a Lisbonian woman holds two water demijohns. Wouldn’t you have noticed any of these people? Wouldn’t you have noticed Sam in one of those Winter days that feel like Summer in Carcavelos?

Friday, November 30, 2012

Friday, November 16, 2012

Thursday, October 18, 2012

My favorite moving sidewalk

A minha passadeira preferida (1) A minha passadeira preferida (2) A minha passadeira preferida (3)

[Teresa, her jumpsuit and the moving sidewalk can also be seen here]